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Kiki

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I have been on a quest to find a magic formula for all human beings to feel better. Broad strokes, generalizations, and then being audacious enough to also push for specifics.

Human minds are, of course, still being studied, and with new technology comes the disparaging of previous research. One of the earlier studies that really caught my attention was first done in 1929 by Wolfgang Köhler, and further studied by V. S. Ramachandran and Edward Hubbard (Ramachandran and Hubbard, 2001) which produced the Bouba-Kiki Effect.

Given the image, above, and asked which shape would be assigned the title of “kiki” and the other, “bouba”. This question was posed to countries all over the world, to multi-lingual adults and also to two-year-olds who hadn’t yet learned language patterns and didn’t speak English. The results found that 98% of people agreed that “bouba” was assigned to the bulbous shape, and “kiki” to the sharper, star-like figure.

“Regardless of language, culture, or alphabet, within seconds of being shown the nonsense symbols, the human hearing centers identify the word “kiki” as having a sharp inflection, that the word “bouba” as being softer and more rounded.” (Emotional Agility, Susan David).

Where it's been: https://www.amberozolsart.com/boubakiki-effect

12" x 24" x 1.7"
Buy It980 CAD Login for Wishlist

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  • Ships from Whitehorse
  • Ships to Canada, US, international
  • Available for local pickup

This piece will be prepared and shipped directly from and by the artist. The cost of shipping will be provided once you request to acquire it.

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